NEW VISUAL IDENTITY

After more than 10 years of sound and loyal service, the IMBEWU logo, which was created from a drawing, needed an overhaul. At the same time, a review of the association’s website was well overdue.

On this basis, at the end of 2014, the project for a revision of the association’s visual identity was approved. This was launched in Spring 2015 and handed over to a graphic designer with experience in the area.

Following a period of research and creative development, the project was finalized with the presentation of a new strong and modern logo. This is supported with three colours which are brighter than the previous colours and three fundamental geometric designs. These new elements enable the construction of a dynamic visual identity which will move and evolve with the times.

The new internet site, as well as all future communication media, are the showcase for the new visual identity.

 

 

logo IMBEWU 2011

 

 

IWU LOGO BLACK

 

 

 

Thanks to :
Corinne Schüpbach | Writing and website concept
Milena Quattrocchi (KANULART) | Graphic design and artistic direction
Ivan Savicev (IS-MEDIA CONSULTING) | Design and website development.e

ART DIRECTION: KANULART

DESIGN & DEVELOPMENT: ISMEDIA CONSULTING